Oé-Cusse received action to promote Timor Leste Tourism new brand
Attended by the Regional Secretary for Community Tourism, Dr. Inácia Teixeira, and the Regional Secretary of Administration, Dr. Francisco Marques, a dissemination session of the Timor-Leste Branding Program took place this morning of Wednesday, October 9, 2019, at the Customs Hall in Palaban, Pante Macassar, Oé-Cusse.
Ivânia Ross Ximenes Gonçalves, from the National Directorate of Tourism Promotion and International Relations of the Ministry of Tourism, Trade and Industry, presented the new image and slogan of promotion of the Timorese territory, explaining the process that led to the definitive choices, from color to motives, from letter font to the impact of the words ‘Explore the undiscovered’, which will now run the world to capture the interest, and heart, of more tourists, travelers and investors. It was, after all, with their help that the touristic brand was finalized, as there was a opinion consultation to establish which were the most appreciated proposals.
Therefore, Sacred House Lospalos was chosen to represents culture and tradition, while colours of the brand represents how colourful are the lives of people of Timor-Leste and are also inspired in the national Flag.
The correct use of these new tourism promotion tools was another of the topics covered, as the brand needs written authorization by the Ministry to be used.
The Regional Secretary for Community Tourism, Dr. Inácia Teixeira, spoke about the importance of the brand as a reflection of cultural identity and tourism as a cross-society activity, highlighting the value of everyone collaborating in the affirmation of the tourist brand of Timor-Leste.
The session, aimed in particular at students and agents from the private economic sector and small industries, also featured music and the distribution of promotional material that highlights Timor-Leste’s countless colorful beauties, from its traditional costumes and buildings to the beauty of its surroundings mountains and pure waters. It’s the Ministry expectation that, from now on, students and private sectors will help to promote Timor-Leste’s branding.